A blog can make all the difference in whether or not your Website ranks high in search engine results and how many visitors you receive every month, which can mean the difference between success and failure for your business. But what makes blogs so important? What does a blog do for your Website’s SEO (search engine optimization)? Here are some of the main benefits of adding a blog to your Website, as well as some things to keep in mind as you plan, create and maintain your blog content.

Backlinks
When you write a post on your website, there are two main ways to get backlinks: You can do it manually, which requires a lot of time and effort, or you can embed links to other websites in your articles. This second method is known as linkbait. It’s essentially spamming with links—and it works! If you’re not careful about how many and what kind of links you include in your posts, however, Google might detect that something fishy is going on. By using link-building methods sparingly (that is, only when they make sense), you should be able to build up natural backlinks without risking an SEO penalty. [3]

Keywords and keyword research
Keywords are a huge part of any site’s on-site optimization efforts, but keyword research should be one piece of your overall marketing strategy. Doing so can help give you an overview of what your audience is thinking and talking about, which will help inform your content creation. This research can also help you improve your social media posts and build a stronger brand.