Landing pages are your first impression online tool to sell your products or services.
Step 1: Write Great Headlines
The headline is the most important part of any landing page. It can tell you in just a few seconds whether or not the page will be worth your time.
Step 2: Tell a Compelling Story
A good story grabs your audience and compels them to take action. You want your landing page visitors to feel as if they are on the edge of their seats, waiting for what happens next in the story, so they will be compelled to take action and buy your product.
Step 3: Explain why the customer should care
People don’t want to give you their email addresses. They want something in return, and there are two ways to do this: make them feel like they’re part of something special or give them a discount. The first is more effective if your product is somewhat exclusive. Give people access to insider knowledge for future products, tips for being successful with the product, or other types of knowledge that makes them feel valued. The second option is better if your customers can use the product for years without upgrades; discounts will keep them interested in new updates and innovations.
Step 5: Track Your Results
If you’ve done everything right and your landing page converts well, it’s time to celebrate! But don’t stop there. Track your results to learn what’s working and what isn’t. You’ll also be able to see which campaigns are successful or not as well as the conversion rates on each page of your website. This information will help you improve your marketing strategy in the future.
Step 4: Offer Easy Ways to Convert
A well-designed landing page is one that’s focused on the goal of your campaign. You want people to take a specific action, and you need to give them a simple way to do it. This means placing buttons, links, or any other call-to-action in prominent positions on the page, so they’re easy for visitors to find. And when you have a clear idea of what you want people to do, your headline should be about that very thing.